TOPseven: a product launch built on customer feedback.
I ran the launch program for TOPseven LPS and CLOUDseven: the product positioning, a roadmap shaped by customer feedback, the interface and navigation of the cloud applications and a launch across every channel.
Company
TOPseven
Market
Autonomous robotics
Role
Product strategy & go to market
New technology the market had to understand first.
Contactless inspection of lightning protection systems by drone was new to wind operators, who knew rope access and resistance measurement. The launch had to show what the product does, why it matters and what it is worth before anyone compared specs.
From positioning to a launch on every channel.
Positioned on lightning risk
TOPseven LPS was framed around what lightning damage costs operators in downtime and repairs, the risk they already carry.
Built from customer feedback
I designed the interface and navigation around what inspection teams told us they needed in the field and at the desk.
Value in dashboards and the cloud
CLOUDseven dashboards and cloud applications turn every inspection into results a team can review, compare and report.
What the launch put in customers’ hands.
15 min
Contactless LPS inspection per wind turbine.
< 1 h
Visual and LPS inspection of one turbine.
1 h
From landing to data ready for expert analysis.
TÜV SÜD
Certified LPS method, FCC certified and US patented.