One system from first touch to renewal.

Positioning, channels, content and pipeline engineered as a single machine, and measured at every stage.

+45%

sales efficiency through systematic pipeline management

RevenueOne systemSearch, adsFirst touchDemo requestKnown leadBuyer metQualifiedApproved termsProposalContractSignedFirst valueOnboardedRenewedPipeline coverage3.0×QuotaPipelineWin and lossFeeds the next cycleICPMessaging

Great strategies fail without precise execution.

Clear positioning, the right customers and a sharp problem definition form the foundation. On top of it I build execution that technical buyers want to engage with, and that you can measure.

Salesforce Engagement Studio journey for the TEROS 11 sensor, with branching email and scoring steps

Six parts of one revenue machine.

Pipeline coverage3.0×QuotaQualified pipeline

Pipeline engineering

Data driven systems built for 3× pipeline coverage.

LinkedInSocialTrade showsEventsWebinarsEducationPaid searchSearch

Channel selection

Channels chosen from audience insight, balancing digital and personal touchpoints.

Spec sheetTechnicalCustomer storyEngineersBuyers

Educational content

Customer stories built from technical specifications.

LeadQualifiedSignedOnboardedRenewed

Conversion

Every stage from first lead to renewal tuned to convert.

When a lead is createdIfFit scoreis at least80RunResearch+ScoringNotifyAccount ownerRevOps

AI enabled go to market

Agents and automation for research, content and qualification at scale.

Shared dashboardWeeklyRevenue generated

Shared metrics

One standard for the numbers marketing and sales steer by.

What a single revenue system has delivered before.

+45%

Sales efficiency through systematic pipeline management.

+210%

Digital conversion rates with targeted educational frameworks.

+75%

Faster inbound revenue growth with new content formats.

−32%

Shorter sales cycles through precise, engaging execution.

Narrative engineering

Next service

Turn scattered sales and marketing activity into one revenue system.

© 2026 Christian Hertel