Will your website win a buying committee?
Enter your address. In about a minute you see whether engineers, operations, procurement and executives each find a reason to talk to you, and what to change first.
Reads one public page. Passive checks only: nothing on your site is changed or attacked.
Ten areas, one score.
First screen message
Can a buyer tell in five seconds what you do, for whom, and why it matters?
Proof
Numbers, named customers, references and certificates that make the claims believable.
Copy craft
Whether every word earns its place: no hype, no filler, no claims of greatness, no machine tells.
Page structure
Whether the page follows a buyer's questions in order: what, why, how, who else, what it costs, what next.
Buying committee
Content for every person who signs off, not only your main contact.
Conversion path
A clear next step for buyers who are ready and for those who are not yet.
Visuals and build
Whether the page shows the product, how its images are served, and signs of an older or heavy build.
Search and AI answers
Whether Google and AI assistants can read, understand and quote the page.
Accessibility and basics
Alt text, link text, language, mobile and HTTPS.
Security basics
Passive checks of what your server sends: encryption, protective headers, outdated libraries.
Your answers
Four short questions about your goal, your buyers, your offer and your sales cycle set what counts most.
Questions about the website check.
What does the website check look at?
Ten areas: first screen message, copy craft, page structure, proof, buying committee, conversion path, visuals and build, search and AI answers, accessibility and basics, and security basics. It reads one public page and applies the same fixed rules to every site.
Do I have to give my email address?
No. The score and all findings appear right after the check. There is no sign-up and no email step, and nothing is sent to you afterwards.
How long does it take?
About a minute. You enter the address and answer four short questions about your goal, your buyers, your offer and your sales cycle while the page is being read.
What do I get?
A score out of 100, a score for each of the ten areas, and findings ordered by impact. Each finding says what was found on your page, why it matters and what to test. You also see how your page ranks against more than 300 B2B websites from industry, deep tech and software, and you can download the report as a PDF.
Can an AI assistant run the check for me?
The check has to be started by a person in a browser. A human check keeps automated traffic out, so assistants and scripts are refused. An assistant can give you the link and help you act on the findings.
What happens to the address I enter?
The check reads one public page of that site and changes nothing on it. The result is stored for 24 hours so the report can be shown, then deleted. Details are in the privacy policy.
Who built the website check?
Christian Hertel, Chief Growth Officer for tech companies. The rules come from his work on positioning, proof and revenue systems for technical products, and were tested against more than 300 company websites.