From the lab to the market.
I started as a research scientist, learned to see as a photographer, and have spent the years since building marketing, brands, revenue systems and products for technology companies. Today I bring all of it together as a Chief Growth Officer.
Science taught me to test before I believe.
I began as a research scientist. My work has been cited more than 170 times.
The method never left: research first, find the essential value, test it against evidence, then decide. Every strategy I build still starts there.
Photography taught me to see what matters first.
Commissions for Castrol, Serviceplan and Artemide trained my eye for the one image that carries the whole idea.
Buyers decide in seconds. A brand has to show what matters before anyone reads a word.
Marketing taught me that simple stories beat perfect specs.
Ten years in American markets showed me how often a clear story outsells better engineering.
Since then my work has been translation: turning technical excellence into language buyers understand and act on.
Brand taught me that trust is built before the sales call.
I built three brands from the ground up: METER Group after a merger across the US and Germany, Addium as a parent brand for three agtech businesses, and AROYA for cultivation.
The work has won 228+ international awards, including Golden Lions at Cannes. In 2021 METER Group ranked fourth among Germany’s most-awarded brands.
Revenue taught me to measure every stage.
Brand only matters when it turns into pipeline. I rebuilt Salesforce ecosystems and segmentation models that cut customer acquisition cost by 32%.
Across the three brands, qualified pipeline grew by 211%, with double digit revenue growth.
Product taught me to start with the problem.
At TOPseven my work covers product strategy as well as go to market. The aim is to position TOPseven as an AI software platform that extends the life of critical infrastructure, not as one more drone company.
I have marketed and sold hardware and the AI software around it: environmental sensors at METER, crop steering software at AROYA, inspection drones at TOPseven. At AROYA we positioned the software as the platform that showcases grower success, not a tool that only measures data.
Start with what the product solves and who needs it most. Everything else follows.
I’m part of the Reshape network. Senior operators who join your company part-time and do the work with your team.
Reshape brings experienced executives and specialists into companies that are growing, restructuring or handing over leadership. We clarify what the business needs, put the solution into day-to-day operations with your team, and use assessments to fill key roles for the long run.
Organization & leadership
Finance & M&A
Operations & production
Strategy & business model
Marketing & sales
my seat
IT & digitalization
Product development & technology
Scientist by training. Operator by record.
SaaS
Crop steering software at AROYA, positioned as the platform that showcases grower success.
Scientific instrumentation
Environmental sensors at METER Group and laboratory equipment at Addium. I started as a scientist using instruments like these.
Robotics
Inspection drones at TOPseven.
Autonomous technology
Autonomous inspection at TOPseven, positioned as an AI software platform that extends the life of critical infrastructure.
Deep tech
Products that begin in research. So did I: 170+ academic citations before my first marketing job.
GTM engineering
Go to market built as one system: data, tools and AI workflows that run the same way every time, with a human quality gate.
Growth teams
I build and lead the teams behind the numbers, across marketing, sales and brand.
Experimentation teams
Teams that test messages, channels and offers, then decide on evidence. The scientific method, applied to revenue.
One person accountable from first idea to signed contract.
As Chief Growth Officer I connect what usually sits in separate departments: research, story, brand, revenue and product. I never ask you to compromise engineering standards. Every recommendation is backed by data.
170+
Academic citations as a research scientist.
228+
International awards for the creative work.
211%
Qualified pipeline growth across three brands.
−32%
Customer acquisition cost after a Salesforce rebuild.