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About
©2025, Christian Hertel
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Translating Technical Excellence Into Customer Desire
German engineering brilliance often goes unrecognized while inferior solutions capture market share through better storytelling. Your technical breakthroughs deserve narratives crafted with the same precision as your product.
I turn complex technical features into simple, compelling benefits that inspire action. Using proven positioning models and customer decision insights, we craft product narratives that motivate buyers and expand market share.
Strategic implementation
- Differentiated positioning:
Define a unique value territory that outperforms alternatives.
- Clarity-driven storytelling:
Simplify complex concepts with technical precision.
- Benefit articulation:
Translate technical specs into transformative business language.
- Unified organizational narrative
Align every customer touchpoint with your core value proposition.
Measurable results
- Enhance qualified pipeline conversion by 37% through restructured product narratives
- Expand your sales pipeline by 142% with strategic messaging
- Shorten decision cycles by 41% via crystal-clear value communication
- Improve content engagement by 78% with compelling storytelling
Start with the essentials: what you have created, who needs it most, and which problems it solves. Then tell the story in a way that connects logically and emotionally. Even the most advanced innovation needs resonance to win in the market.
Start Your Transformation Now