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About
©2025, Christian Hertel
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My journey transforms technical potential into market dominance. Beginning as a research scientist with 170+ academic citations, I discovered my calling at the intersection of design, marketing, and strategic growth.
From capturing light through photography for Castrol, Serviceplan and Artemide to translating technical brilliance into market narratives. As an executive leader at METER Group, Addium, AROYA, and UMS, I've bridged the gap between engineering precision and market opportunity.
My approach is scientific: a research-driven methodology that uncovers essential value. I architect comprehensive transformation strategies. From AI-enabled solutions to enterprise-wide Salesforce ecosystems, I've delivered growth across multiple dimensions:
- Brand transformation leadership:
Built three major brands from ground up at METER Group, Addium, and AROYA, driving 200%+ qualified pipeline growth and generating double-digit revenue growth through innovative go-to-market strategies and complete brand repositioning.
- Creative excellence:
Earned more than 200 international awards, including Golden Lions at Cannes, Red Dot, D&AD, New York Festival, and ADC, for marketing campaigns that set new category standards and build market leadership.
- Technology innovation:
Developed comprehensive SaaS, AI and IoT product messaging frameworks, implementing advanced Salesforce CRM ecosystems and customer segmentation models that decreased customer acquisition costs by 32%.
- Post-M&A leadership:
Successfully unified US-German operations through strategic brand transformations, leading global teams across multiple international markets and completing full brand repositioning in record time.
- Scientific foundation:
Research scientist with 170 plus citations, bringing a data driven approach that links technical rigor to market impact.
- Strategic brand storytelling:
Turned elite sports sponsorships and global campaigns into narrative systems, and built large audience podcast networks that shape the weekly market narrative and deepen measurable engagement.
More than a marketer, I'm a strategic bridge between technical excellence and market leadership. My work translates complex innovations into narratives that not only communicate but compel, command premium positioning, and drive sustainable growth.
With a foundation in scientific research and a passion for creative storytelling, I transform technical potential into market-defining success.
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