AROYA: a brand that showcases grower success.
I created a brand that reflected the growers’ own story, positioning AROYA as the platform that showcases grower success rather than just measuring data.
Growers couldn’t see past the engineering specs.
AROYA’s B2B platform had superior crop steering technology. We found three core motivations: growers wanted recognition, consultants craved knowledge, and CEOs demanded profit. The answer was a growth loop, not a feature list.
Three audiences, three motivations.
Growers wanted recognition
The brand made their harvests the hero. Every reshare put a grower’s result in front of the market.
Consultants craved knowledge
The Office Hours podcast grew into a community of 30,000+ listeners.
CEOs demanded profit
Instead of explaining features, we built systematic growth loops that turned grower success into qualified demand.
What the brand delivered.
500 → 15k
Instagram followers in seven months.
Mid 7 figures
Revenue, up from low six figures.
+240%
More qualified demos from user generated posts than from paid campaigns.
30,000+
Listeners in the Office Hours podcast community.