Addium: one holistic brand for three agtech businesses.
Leading the marketing charge at Addium, I created and launched a brand at the forefront of the agricultural revolution.
Company
Addium
Market
Agricultural technology
Role
VP of Corporate Marketing
Three businesses, one parent brand.
Addium brought three distinct agtech businesses together. The rebrand, designed with Accept & Proceed, gave the group one holistic brand that its product brands, AROYA among them, could stand on.
One brand, every touchpoint.
One brand architecture
A parent brand above the product brands, so every business speaks with one voice.
One company, one claim
I repositioned Addium’s three brands as one company, the Precision Water Management Company, with one messaging framework behind all of them.
Industry presence
Product launches and event sponsorships, from IFT to MJBizCon, built on the new brand.